Thread: I JUST GOT THIS EMAIL FROM PERNOD RICARD - ABSOLUT

I just received this email response from Pernod Ricarad, the French Company that will be acquiring Absolut:


Dear xxxxx,

We, as Pernod Ricard, were also shocked and have immediatly asked V&S to stop this ad although we are still not owners ....

We will only be officially in charge after the closing, some time during next summer ...

But I hope V&S has followed our instructions and removed this shocking ad ...

Denis FIEVET
Directeur Communication Financière
et Relations Investisseurs
Vice President Financial Communication
and Investor Relations
Tel: 00 33 (0)1 41 00 42 02
Fax: 00 33 (0)1 41 00 42 32

Catherine SERVIER
Investor Relations
Assistant to Denis FIEVET
Tel 01 41 00 41 71
Fax 01 41 00 42 32

Good for Pernod! I still say we boycott Absolut & co-brands as long as V&S are their owners. Let their stock take a beating!

Glad that he sees it as shocking and that it should be removed immediately! This whole thing is absolut insanity!!!

Originally Posted by April

Glad that he sees it as shocking and that it should be removed immediately! This whole thing is absolut insanity!!!

I wonder if they really contact them. I think however with the second apology coming out so quickly I believe they did and are just a little worried.

I say let's get the boycott going and bring down the price.

The change of ownership does present a rather strange and ironic twist to all this...

I think in terms of chasing the 'chain of responsibility' that proportionate blame should flow as follows:

1. Local Ad group in Mexico City (GrupoGallegos?, right?)
2. V&S Corporate in Sweden
:
Pernod Ricard - Actually, since there are lots of bureaucratic hurdles in multinational business transactions (and a big time lag as a necessary result), they have essentially 0 responsibility in this. If anything, they probably want to show that they are doing the 'right thing' and to distance themselves from V&S and the local Mexico group as much as possible.

IMHO - Punish V&S and the Mexico-based distributors/advertisers, but don't boycott once Pernod Ricard completes the transaction (assuming, of course, they show a pattern of trying to correct these problems as timely and as constructively as is possible).

Originally Posted by PhredE

The change of ownership does present a rather strange and ironic twist to all this...

I think in terms of chasing the 'chain of responsibility' that proportionate blame should flow as follows:

1. Local Ad group in Mexico City (GrupoGallegos?, right?)
2. V&S Corporate in Sweden
:
Pernod Ricard - Actually, since there are lots of bureaucratic hurdles in multinational business transactions (and a big time lag as a necessary result), they have essentially 0 responsibility in this. If anything, they probably want to show that they are doing the 'right thing' and to distance themselves from V&S and the local Mexico group as much as possible.

IMHO - Punish V&S and the Mexico-based distributors/advertisers, but don't boycott once Pernod Ricard completes the transaction (assuming, of course, they show a pattern of trying to correct these problems as timely and as constructively as is possible).

I agree. But they boycott could sure make the price go down. Is V&S public? If so the stock would plummet.

Originally Posted by Gogo

Originally Posted by April

Glad that he sees it as shocking and that it should be removed immediately! This whole thing is absolut insanity!!!

I wonder if they really contact them. I think however with the second apology coming out so quickly I believe they did and are just a little worried.

I say let's get the boycott going and bring down the price.

ABSOLUTELY!!!!!

Gogo - Don't know about the stock situation (we could look that up in a bit)...but, they were "privately owned" by the Swedish government prior to the sale.

The finalization of the sale will take another 3 months or so at the least, so there is a time window between now and when full control/ownership takes place for Pernod. I think it's great to push the price down in the meantime - if it'll punish V&S and not necessarily hurt Pernod Ricard.

V&S did Pernod real dirty imo . Think some heads will roll ? THEY BETTER..
1 more thought . On their stock taking a hit . I don't think so . Why ? Cause someone like George Soro's will back it up imo

Originally Posted by tencz57

V&S did Pernod real dirty imo . Think some heads will roll ? THEY BETTER..
1 more thought . On their stock taking a hit . I don't think so . Why ? Cause someone like George Soro's will back it up imo

He keeps giving it away, he's bound to run out of it.