I was watching television and they keep running adds for a television company called Telefutura. It claims that the fastest growing group of people in Arizona are hispanics with the POTENTIAL BUYING POWER OF OVER 23 BILLION DOLLARS. It asks if you want to tap into that resource and that you should advertise on Telefutura.

http://www.univision.net/corp/en/telefutura.jsp

This is a huge problem and corperate greed only adds to it.