Thread: Real Mexicans Don't Eat at Taco Bell

This is an older story but I bet your local Taco Bell is about to go Spanish on you! I guess they will have to include subtitles in their commercials so Americans can understand? Really, only foreigners and citizens that refuse to use English (the language of America) need a Spanish Taco Bell.

Dixie

http://www.retailwire.com/Print/PrintDo ... C_ID=11647

September 07, 2006
REAL MEXICANS DON'T EAT AT TACO BELL
Source: www.retailwire.com
Photo: www.progressivecoalition.org

Taco Bell has an image problem. It is a fast food chain selling Mexican (inspired?) food, but Hispanics aren't buying it - literally.

The chain has done well lately with same-store sales growing seven percent last year but, of that, only half a percentage point came from Latino customers.

Some believe Taco Bell's problems lie with its advertising and others simply see the issue as being the chain's menu offerings.

To deal with its issues, Taco Bell is considering more authentic Mexican dishes, such as carnitas, while running more commercials on Spanish language television.

Everett Hernandez, senior VP-general manager, diversity for Synovate, told AdAge.com that the issue is Taco Bell's menu. "It's not really Mexican food or food that unacculturated Hispanics know from their home country. It's a new offering to them."

Translating taglines is also an issue for the chain. The company's current "Think Outside the Bun," doesn't translate well into Spanish. Instead, the chain uses "No solo de pan vive el hombre" ("man does not live by bread alone") in its Spanish-language ads.

"If they want to broaden their Hispanic market ... their issue is authenticity, and they have a lot of years of not being perceived as authentic to break through," said Carl Kravetz, chairman-chief strategic officer of the ad agency Cruz/Kravetz: Ideas.

Like Taco Bell doesn't already have enough problems selling Tacos, now they want to sell thier products in Spanish.

You can tell them how you feel about it.

http://www.tacobell.com/legal/agecheck.html
Please call 1-800-TACO BELL if you would like to speak directly to a customer service representative.


Marketing Dept.: 949-863-4884
Phone: 949-863-4500
Fax: 949-863-2252

No quiero Taco Bell! Yo quiero English!
No like Taco Bell! Yes like English.

Mexicans don't buy it and Americans shouldn't either...Yuk! McDonalds isn't any better, they cater to the Latino market too.

Living in Mexifornia for yrs it is well known some so-called Mexican food places aren't authentic. I went to Taco Bell as a teen (and that was a long time ago) before things changed. Taco Bell had their own thing going and it worked.