Results 1 to 1 of 1
Thread Information
Users Browsing this Thread
There are currently 1 users browsing this thread. (0 members and 1 guests)
-
02-09-2016, 10:24 AM #1
PayPal's first Super Bowl ad insults Ben Franklin
Technically Incorrect: Claiming to be "new money," PayPal sneers at old money, including old men on bank notes.
Ah, disruption.
It looks at old institutions and can't suppress a sneering giggle.
Once upon a time, I suppose PayPal was disruptive. These days, however, I can't help thinking of it as a little dowdy.
Perhaps that's why the company has decided to advertise in the Super Bowl for the first time and claim that it's down with the kids. As it were.
On Thursday, PayPal released a Super Bowl ad. It's part of what the company calls "its first major brand campaign as an independent company." (PayPal was an eBay subsidiary for a dozen years before its 2015 spinoff.)
The campaign has one simple message: PayPal is new money. Everything else is old money.
I don't know about you, but when I hear the phrase "new money," I think of expensively ill-dressed people who made billions in questionable ways and then installed gold faucets in their bathrooms.
However, PayPal insists in this ad: "New Money Is Not A Dirty Word."
Instead, it apparently represents progress, an always-open mentality and constant self-improvement.
But then there are the insults.
Old money, says the ad, is old men on banknotes. And who cares about Ulysses S. Grant and Benjamin Franklin? What did they ever do for us?
New money is, apparently, cool people who cross their arms to show how they're constantly self-improving...or something.
Perhaps PayPal thinks it's part of a revolution, although Apple Pay and Samsung Pay may wish to whisper something about that.
Still, I can't help finding this ad just a little old-fashioned and, dare I say it, a touch new-money tasteless.
PayPal's first Super Bowl ad insults Ben Franklin - CNET
Similar Threads
-
SUPER BOWL SUNDAY on FOX - FOX - FOX - FOX -FOX - FOX
By Skip in forum General DiscussionReplies: 4Last Post: 02-06-2011, 11:29 PM -
GREEN BAY GOING TO THE SUPER BOWL
By Justthefacts in forum General DiscussionReplies: 8Last Post: 01-25-2011, 02:58 PM -
Super Bowl in Miami
By swatchick in forum General DiscussionReplies: 9Last Post: 01-28-2007, 03:04 PM -
Super Bowl Champs Start Super Strong
By steelerbabe in forum Other Topics News and IssuesReplies: 3Last Post: 09-08-2006, 12:23 PM -
Super Bowl Visits Super Blight
By jp_48504 in forum General DiscussionReplies: 1Last Post: 02-06-2006, 11:55 AM
JOE BIDEN WANTS TO BRING IN GAZA RESIDENTS AND GIVE THEM...
05-02-2024, 01:19 PM in Videos about Illegal Immigration, refugee programs, globalism, & socialism