Thread: Fox News ratings up almost 10% since WH

Nielsen: Fox News ratings up almost 10% since WH declared warposted at 9:53 pm on October 26, 2009 by Allahpundit

It’s a nine-percent bump in the two weeks since Anita Dunn’s whine heard ’round the world — in terms of overall audience. Among the coveted 25-54 demographic? A 14-percent bump. Good work, Barry. People keep telling me that this PR offensive by the White House benefits both sides but I don’t see how that’s true.

If the goal is to contain Fox by framing the stories it breaks — Van Jones, ACORN, etc — as somehow illegitimate, then every tenth of a point that Fox’s ratings go up undermines that goal. There will come a point where other news nets will follow Fox’s lead simply for business reasons, ideology or no ideology; follow the link, eyeball the list of top 20 news shows, and ask yourself how far we are from that point, really.

To put it in perspective: “Red Eye,â€

Polar Opposites: Fox News Seeing Best Ratings, CNN and MSNBC Worst
by Steve Krakauer | 6:02 pm, October 26th, 2009» 12 comments

We’ve written a lot about Fox News’ ratings. Here’s the deal – they’re on pace for their best year of all time in total viewers during prime time and total day.

CNN and MSNBC, on the other hand, are headed the opposite direction. Here’s a look at the ratings from October, which officially came to an end yesterday.

In every category – total day and prime time, A25-54 demographic and total viewers, October has shaped up to be the worst month of 2009 for both CNN and MSNBC. But when comparing the networks, it looks worse for CNN, which, as reported by the New York Times today, dropped to fourth on cable news, even behind sister network HLN, in prime time demo.

A CNN spokesperson tells Mediaite:

We couldn’t be more pleased that both our networks (CNN and HLN) are now topping MSNBC in total day and that CNN.com leads all TV news competitors on the web. As we have said for years, we measure our audience across all CNN Worldwide platforms and throughout the day, not just primetime. CNN provides quality journalism and our ratings reflect the news environment more than opinion programming does – especially in primetime.

There’s no dispute that CNN has a broad range of outlets to measure its audience. It has a vibrant international network, a prime web destination and much more (there’s an actual airport network as well). But – and this is important – the ratings drops on CNN during prime time are notably dramatic, and as HLN increases viewership there could be rumblings for a shake up.

Every CNN program is down more than 50% year-to-year in total viewers and the demo, but Anderson Cooper’s 10pmET hour is down 72% and 79%. The top program right now, Larry King’s 9pmET hour, is just the 16th best cable news program for October in total viewers, and 17th in the demo (More on that below).

CNN can say they measure their audience ‘across all platforms’, but lagging A25-54 demo numbers is a bad sign. As Daily Finance notes, although every cabler did well in October 2008 due to the election, CNN is down the most year-to-year in the category. Back in April 2008, for example, CNN President Jon Klein told the Atlanta Journal-Constitution, “That’s the demographic that advertisers are buying.â€

One thing I really like about Fox news is that you hear little to nothing about Brittney, Jon and Kate, Lindsey or other celebrity crap. I was watching another news program last week and had to turn it because I can't stand the who's wearing what and who's doing what gossip.

Categorized | Cable News Ratings
Cable News Ratings for Friday, October 23, 2009

Posted on 26 October 2009 by Bill Gorman

Live + Same Day Cable News Daily Ratings for October 23, 2009

P2+ Total Day
FNC – 1,442,000 viewers
CNN – 494,000 viewers
MSNBC –383,000 viewers
CNBC – 166,000 viewers
HLN –347,000 viewers

P2+ Prime Time
FNC – 2,542,000viewers
CNN— 802,000 viewers
MSNBC –846,000 viewers
CNBC – a scratch w/103,000 viewers
HLN – 672,000 viewers

25-54 Total Day
FNC –392,000 viewers
CNN –139,000 viewers
MSNBC –136,000 viewers
CNBC – 61,000 viewers
HLN- 161,000 viewers

25-54 Prime Time
FNC – 624,000 viewers
CNN – 190,000 viewers
MSNBC –242,000 viewers
CNBC – a scratch w/36,000 viewers
HLN – 228,000 viewers

35-64 Total Day
FNC – 710,000 viewers
CNN – 195,000 viewers
MSNBC – 196,000 viewers
CNBC – 82,000 viewers
HLN – 195,000 viewers

35-64 Prime Time
FNC –1,198,000 viewers
CNN – 294,000 viewers
MSNBC –406,000 viewers
CNBC – a scratch w/47,000 viewers
HLN –338,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,024,000 viewers (437,000) (698,000)
American Morning- 321,000 viewers (104,000) (169,000)
Morning Joe- 290,000 viewers (131,000) (188,000)
Squawk Box- 124,000 viewers (39,000) (69,000)
Morning Express w/ Meade- 303,000 viewers (209,000) (197,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,785,000 viewers (731,000) (1,339,000)
Situation Room—668,000 viewers (180,000) (261,000)
Hardball w/ Chris Matthews—604,000 viewers (182,000) (280,000)
Fast Money—155,000 viewers (a scratch w/33,000) (64,000)
Prime News–346,000 viewers (146,000) (196,000)

6PM – P2+ (25-54) (35-64)
Special Report with Bret Baier– 2,250,000 viewers (521,000) (1,000,000)
Situation Room—527,000 viewers (144,000) (236,000)
Ed Show—687,000 viewers (239,000) (310,000)
Mad Money —128,000 viewers (54,000) (64,000)
Prime News — 328,000 viewers (128,000) (206,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep –1,962,000 viewers (433,000) (843,000)
Lou Dobbs Tonight—608,000 viewers (190,000) (246,000)
Hardball w/ C. Matthews—742,000 viewers (228,000) (390,000)
Kudlow Report — 138,000 viewers (56,000) (77,000)
Issues– 549,000 viewers (199,000) (294,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,426,000 viewers (769,000) (1,533,000)
Campbell Brown – 613,000 viewers (153,000) (220,000)
Countdown w/ K. Olbermann – 877,000 viewers (268,000) (428,000)
Options Action – a scratch w/39,000 viewers (a scratch w/16,000) (a scratch w/27,000)
Trading The Globe – a scratch w/81,000 viewers (a scratch w/28,000) (a scratch w/37,000)
Nancy Grace – 991,000 viewers (278,000) (435,000)

9 PM – P2+ (25-54) (35-64)
Hannity –2,495,000 viewers (664,000) (1,236,000)
Larry King Live —1,050,000 viewers (231,000) (354,000)
Rachel Maddow Show —1,098,000 viewers (319,000) (510,000)
The Suze Orman Show — 165,000 viewers (a scratch w/50,000) (72,000)
Joy Behar- 545,000 viewers (208,000) (314,000)

10 PM P2+ (25-54) (35-64)
On The Record w/ Greta Van Susteren —1,705,000 viewers (439,000) (824,000)
Anderson Cooper 360 —743,000 viewers (186,000) (307,000)
Countdown w/ K. Olbermann – 563,000 viewers (138,000) (279,000)
American Greed – a scratch w/85,000 viewers (a scratch w/37,000) (a scratch w/36,000)
Nancy Grace –524,000 viewers (211,000) (284,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor —1,611,000 viewers (558,000) (865,000)
Anderson Cooper 360 —519,000 viewers (176,000) (250,000)
Rachel Maddow Show —340,000 viewers (159,000) (211,000)
Mad Money – a scratch w/28,000 viewers (a scratch w/11,000) (a scratch w/16,000)
Showbiz Tonight– 498,000 viewers (262,000) (282,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of September, 2009)

CNN/HLN: 99.098 million HHs

CNBC: 96.78 million HHs

FNC: 96.26 million HHs

MSNBC: 92.64 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

http://tvbythenumbers.com/2009/10/26/ca ... 2009/31599

WOW, Lou Dobbs has lost alot of viewers since they shut him up!!

Perhaps this is why obama wants to take over the internet and all of our communications systems.

Originally Posted by SOSADFORUS

WOW, Lou Dobbs has lost alot of viewers since they shut him up!!

I heard Lou Dobbs might move over to FOX Business. That would be great. Poor Lou looks like he is being censored.

butterbean

I think he is being censored and I also heard the rumor about FOX, then I heard CNN said Lou was not leaving their station, so now don't know what to believe.

Originally Posted by SOSADFORUS

WOW, Lou Dobbs has lost alot of viewers since they shut him up!!

He should have refused to be shut up so they would have fired him and he could go where someone would appreciate his honesty about illegal immigration.

Originally Posted by April

Originally Posted by SOSADFORUS

WOW, Lou Dobbs has lost alot of viewers since they shut him up!!

He should have refused to be shut up so they would have fired him and he could go where someone would appreciate his honesty about illegal immigration.

Ya cause he is hurting now!!