William asked me to post this regarding Absolut Vodka's advertisement.

He would like your comments regarding the following statement.

Dixie


By way of background, I'm told this ad in the magazine was a one-time
insertion, and will not appear again. As for the billboard, it was
removed April 1, in accordance with the timeline of the campaign;
therefore, the ads are no longer running.

STATEMENT
The In An Absolut World advertising campaign invites consumers to
visualize a world that appeals to them -- one they feel may be more
idealized or one that may be a bit "fantastic." As such, the campaign
will elicit varying opinions and points of view. We have a variety of
executions running in countries worldwide, and each is germane to that
country and that population.

This particular ad, which ran in Mexico and has run its course, was
based upon historical perspectives and was created with a Mexican
sensibility. In no way was this meant to offend or disparage, nor does
it advocate an altering of borders, nor does it lend support to any
anti-American sentiment, nor does it reflect immigration issues.
Instead, it hearkens to a time which the population of Mexico may feel
was more ideal.

As a global company, we recognize that people in different parts of the
world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize.