I was reading the thread regarding products with the word Gringo in their title and it made me think about a new brand (to America anyway) of baked goods that have recently begun to make their appearance on the shelves of my local supermarket, BIMBO!

So I do a little googling and find out that this is a very popular, and familiar, brand name in Mexico and until fairly recently it was only marketed in Mexico and a few other Latin American countries. Of course a little thing like the word "bimbo" holding a negative connotation in America isn't going affect their targeted market share, so they have entered the American market via Bimbo Bakeries U.S.A (based in Fort Worth, Texas).

Here is the Grupa Bimbo website:

http://www.grupobimbo.com.mx/display.php?section=2&lg=2

And here is the extremely ominous, some would say SPP inspired, Bimbo Bakeries U.S.A. website (don't miss the year listed on the "about BBU" page). This just about made my blood run cold!

http://www.bimbobakeriesusa.com/