Early polls suggest Arizona Sen. John McCain leads former Rep. J.D. Hayworth by a healthy margin in the GOP primary. Among conservative radio talk show hosts, however, McCain is losing by a landslide.

As McCain gears up for a vigorous challenge from the former six-term House Republican, national conservative talkers are picking up where they left off in the 2008 presidential campaign, blasting McCain as insufficiently conservative and unloading on him with all the bombast they can muster.

Hayworth, himself a former talk radio host, is the beneficiary.

“This is a race about a conservative versus a phony, so let me be the first national host to say it,â€