MTV will launch a USA Spanish language station named 'MTV Tres' according to Jennifer Lopez at the MTV Video Music Awards this evening. She said the station will allow young latinos to celebrate "Musical Latino" and their heritage.

An ad for the new station played early on during the broadcast in all spanish. The ad showed an elderly hispanic woman playing with her catholic beads as her daughter (in her early teens) enters the room in skantily clad clothing. Her mom continues to play with the beads and say things disapprovingly as she keeps coming in the room with new outfits. Finally the daughter enters with a t-shirt and jeans and the mom stops playing with her beads. Then the girls boyfriend, an older hispanic male in his 20's towering over her and covered in tattoos with a blue bandana on, enters the room and puts his arms around the daughter and the mom begins playing vigorously with her beads again.

Well.. that's it for my one day of watching MTV, back to not watching again.


www.mtvtres.com