Today, Hillary joined New York City Mayor Bill de Blasio to launch a joint initiative between her Too Small to Fail organization and Univision to encourage the development of pre-literacy and literacy skills in the Latino 0 – 5 age group.

Too Small To Fail joins with Univision to launch “Pequeños y Valiosos” (Young and Valuable)

New York, NY
Press Release

Too Small To Fail, a joint initiative of the Clinton Foundation and Next Generation, joins with Univision to launch Early Childhood Development Program “Pequeños y Valiosos” (Young and Valuable)

New York — On Tuesday, February 4, Hillary Rodham Clinton and Univision Communications Inc. President and Chief Executive Officer Randy Falco will launch a partnership between Univision and Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation.

The event will mark the beginning of a multi-year partnership with Univision Communications Inc., the leading media company serving Hispanic America, as part of the Company’s Univision Contigo (Univision With You) empowerment efforts. Building upon Univision’s award-winning education initiative and Too Small to Fail’smission to help parents and businesses take meaningful actions to improve the health and well-being of children ages zero to five, the partnership, branded in Spanish as “Pequeños y Valiosos,” will deliver expert research, commentary and information across Univision platforms.
As indicated in Too Small to Fail’s strategic roadmap, early health and learning directly impacts an individual’s long-term productivity and success. The more parents speak with their children, the faster their children’s vocabularies grow, laying the groundwork for future academic success. “Pequeños y Valiosos” will direct its efforts at Hispanic parents and other caregivers of children ages zero to five, encouraging them to talk, read, and sing with their children in order to develop their language and vocabulary skills.

“At Univision we are proud to work with parents and children to help our community succeed. We invest in initiatives and partnerships that provide them access to the resources and information they need in this regard,” said Randy Falco, president & CEO of Univision Communications Inc. “As our education initiative marks its fourth year, the partnership with Next Generation, the Clinton Foundation, and many other education organizations, will help us amplify our commitment by delivering the best information possible about early childhood development to the Hispanic community.”

The partners also launched a new feature section on Univision’s

website,www.univision.com/educacion, which offers factsheets, tips and special content for Spanish-speaking parents provided by Too Small to Fail’s partner organizations, including the American Academy of Pediatrics, First Book, the National Council of La Raza, the Public Broadcasting Service (PBS), Sesame Workshop, and Zero to Three. Additionally, as part of “Pequeños y Valiosos”, Univision Contigo, Too Small to Fail and their partner organizations will make available thousands of books and other informational materials to families across the country at special events organized by Univision’s local affiliate stations, the first of which is scheduled for Saturday, February 22, in Austin, Texas.

Univision Contigo is inviting parents to take a pledge to dedicate uninterrupted time every day to interacting with their children on its website,www.univisioncontigo.com. Barbara Bermudo, award-winning journalist and anchor for Univision’s award winning newsmagazine “Primer Impacto” (First Impact), will serve as a national spokesperson for the partnership.

“We’re thrilled to be partnering with Univision to share the newest science about early childhood with Hispanic families,” said Jim Steyer, board chair and co-founder of Next Generation.

Patti Miller, director of Too Small to Fail for the Clinton Foundation, added: “Hispanics represent the fastest growing population in the United States, and the decisions parents and caregivers make today will influence their children’s futures and the future of our country for years to come.”

The partnership will launch with a “roadblock” of special programming promoting early learning across Univision Network’s programs, including segments on Hispanic America’s top morning show “Despierta América” (Wake Up America), the leading Spanish-language daily newsmagazine “Primer Impacto” (First Impact), on Univision’s nightly evening news “Noticiero Univision,” as well as in local news across Univision affiliates and on Dr. Isabel’s national radio program on Univision Radio’s AM network Univision America. Following the launch, special programming focused on early education and learning, as well as Univision Contigo public service announcements featuring Univision personalities, will be introduced across Univision’s networks and affiliate stations.

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