Thread: La Lechera Flakes

Last night at the grocery store there was an entire display of "La Lechera Flakes". It has no english on the box whatsoever. From our good Friends at General Mills.

http://www.generalmills.com/corporate/b ... ?catID=50#

Here is their contact page, although the form is down now:

http://www.generalmills.com/corporate/c ... ct_us.aspx

nasty gram emailed to them

That is not then only procduct out there like that. What disguists me even more is that it is not in the import or special food section but with our regular brand name products. Then there are companies who have both languages on their grocery coupons. I try to avoid their products and I also spend less at local grocery stores which sell those products. Lately I have been shopping more at the Italian store where they speak English, have very few Hispanic products, have better prices as well as better meat and produce and the Italian products have labels all in English.

Sent them an email reminding them that General Mills could be the next Miller if they don't clean up their act.

These companies do not no the word "loyal"...I guess the American people..who understand the word loyal will soon be naked and hungry
as far as the companies are concerned.. It is like they find some sick pleasure in ramming this crud..down our throats..I am going to today for more heritage seeds(Not GM) and a water filtration system.

Originally Posted by TexasCowgirl

Last night at the grocery store there was an entire display of "La Lechera Flakes". It has no english on the box whatsoever. From our good Friends at General Mills.

http://www.generalmills.com/corporate/b ... ?catID=50#

Here is their contact page, although the form is down now:

http://www.generalmills.com/corporate/c ... ct_us.aspx

Texas Cowgirl- love your avatar!

Originally Posted by anniealone

Originally Posted by TexasCowgirl

Last night at the grocery store there was an entire display of "La Lechera Flakes". It has no english on the box whatsoever. From our good Friends at General Mills.

http://www.generalmills.com/corporate/b ... ?catID=50#

Here is their contact page, although the form is down now:

http://www.generalmills.com/corporate/c ... ct_us.aspx

Texas Cowgirl- love your avatar!

HA HA! That's the 3rd compliment I've gotten. Thanks! I guess everyone likes vodka as much as me!

It is like they find some sick pleasure in ramming this crud..down our throats

Probably this isn't the desire of the companies wanting to sell products. Angering 95% of your market doesn't seem to make much sense. I suspect that they end up ignorantly hiring La Raza types with agendas other than pushing products. One large Hispanic advertising company even has an open borders Website. They're laughing at the gringo CEO's while they get paid to provide for "the race." Some Americans greed makes them suckers.

When companies want to market to a multicultural audience, "then they’re suddenly in a rush to hire people with the right surname," says Wanla Cheng, president of Asia Link Consulting Group. Practitioners and consultants agree that someone immersed in the Hispanic culture—either as an immigrant or a second- or third-generation American—can be a font of insight. Nevertheless, most consultants don’t believe that it takes a Latino to market to one.

Archived editorial here.

Sent e-mail and called. This really irks me....

Originally Posted by Cliffdid

Sent them an email reminding them that General Mills could be the next Miller if they don't clean up their act.

Same here CLIFF

2 words for GM= MILLER BEER